The images that flashed on the overhead screen made me gasp.
One was an advertisement for a child’s sized “chamber maid” outfit, that looked like a sexy French maid’s outfit for a risque adult Halloween party.
Another showed a greeting card meant for a preschooler, decorated with a Bratz doll on the front … and that doll was wearing what looked like a prostitute’s outfit, complete with short skirt, fishnet hose, stilletto heels.
Others showed fashion magazine content, including the front of a Seventeen magazine covered with headlines about how girls can “be hot” … complete with a close-up photo of Paris Hilton with a kitten on her shoulder (talk about the imagery there).
This was all a prelude for Dr. Gigi Durham’s talk about the years of research she’s done about the sexualization of young girls in the media (mostly meaning movies, advertising, video games, fashion magazines, etc. — not newspapers). Durham, a journalism professor at the University of Iowa, has written a book about the issue.
She spoke at an event today in the Quad-Cities for the Women’s Connection, which is an awesome group, by the way.
Durham offered a lot of details about how the media feeds girls imagery that is negative, demeaning and incorrect about how they should think about their own bodies and sex in general. And she says it also is hurtful to boys, by sending the message that girls should wear clothing and behave in such a way to please THEM (the boys), not themselves.
Solutions? Her book offers lots of suggestions about how adults/parents/childrens’ caregivers can work against this — and her number one is TALK ABOUT IT. She says it’s never too early to ask your children, “What do you think of that commercial? What do you think they’re trying to tell us/sell us? Do you think that’s right?”
Even with boys … Durham said she studied video games as part of her research, and was floored by how many of them (she specifically mentioned “Grand Theft Auto”) closely connected eroticism with violence, sending the message to boys that violence is sexy.
She did get some laughs in the crowd by telling how she dealt with this topic with her own daughters. She said when one of the girls was 2, they were watching a Disney movie, and she asked the girl, “Do you think she can even BREATHE with her waist that small?” And the girl laughed, and said, “NO!”
Even a toddler knew that those body proportions wouldn’t fly in real life.
The women who packed the new convention center in Bettendorf for this event today asked a lot of really good questions, and sounded very concerned about how they could work to combat some of this in their own homes.
What do you think? Are you concerned about what messages our daughters and sons are getting about sex? Do you talk to your kids about challenging some of those myths about how “perfect” our bodies are supposed to be and how we need to “live to please” the opposite sex?